Simply providing consumers with information will never stop financial institutions from ripping off customers. Unfair terms and conditions need to be banned.
Sunday, June 27th, 2010Colm Rapple
Irish Mail on Sunday, 27th June 2010
Urging consumers to shop around is never going to create a fair and competitive market for financial products. That plain fact has been highlighted once again by the confusion created by the EU Consumer Credit Directive that came into effect on June 11. One of its requirements is that credit card issuers take account of the annual €30 stamp duty in the interest rates they quote. It adds to the cost of running up a credit card debt and, of course, it is important that consumers know the full cost of a loan.
But there are many other factors that can add significantly to the cost of credit card debt that are still not taken into account and which many consumers aren’t even aware of. Many credit card companies charge far higher rates of interest on cash withdrawals, for instance. But marketing efforts will be based on the lower rate charged on debt run up as a result of purchases made with the card.
With some cardholders that higher interest rate, often more than 20%, can continue to be charged for months or years. This is because monthly repayments on the card are used first to reduce the debt due to purchases and it is only after they have all been cleared that any surplus is used to reduce the debt resulting from cash withdrawals.
That isn’t the case with all credit cards but it is with many of them although you’ll have to read the fine print in the terms and conditions to discover if it applies to your card. It isn’t part of the information given on the National Consumer Agency’s comparison website.
But back to the stamp-duty issue. The EU Directive lays down some rules on how it should be taken into account and if every card issuer does it in the same way, the results will be comparable. But instead of doing the doing the calculations themselves bot the Financial Regulator and the National Consumer Agency are currently leaving it up to the banks to sort it out among themselves.
To be fair, some of them already have, although not all, and even when they do, consumers will be no better off. The annual stamp duty is charged on all cards at exactly the same rate so for comparison purposes it matters not a whit whether it is, or is not, included in the cost of credit. It simply adds to the confusion.
It might have some relevance in comparing the cost of credit card debt with a personal loan, or instance. But even there it is likely to add to the confusion unless all the calculation are done on the same basis and neither of our regulators are willing, it seems to dictate what that basis should be. Maybe it’s because they are all too well aware that, whatever the basis, the result can be highly misleading.
The objective is to have the banks declare interest rates known as annual percentage rates (APRs) which include not only the interest charges on a loan but also all the other costs involved, set up costs or in the case of credit cards, the annual €30 stamp duty.
For a person with an average credit card debt of €5,000 over the course of a year, the stamp duty adds little to the overall percentage cost of the loan. But it does for someone with an average debt of only €100. So the calculation of a supposedly comparative APR depends on the size of the loan and on the speed of repayment.
AIB and Bank of Ireland have calculated the new APRs on the basis of a debt of €1,500 paid in equal instalments over 12 months. That’s the rather unrealistic assumption (as far as credit cards are concerned) laid down in the directive. Both offer cards with low interest rates on purchases. The rate on AIB’s “Click” card which was quoted as 9.5% before taking account of the stamp duty is now being quoted at 13.6%. Bank of Ireland’s “Clear” card used to quote a rate of 10.9% but it now quoting 13.3%.
Both have done the sums on the same basis, it seems, so how they have reversed their pecking order is unclear.
In both cases the rate charged on cash advances is about twice that charged on purchases – over 20%. But both offer one concession over many other cards. No interest is charged on cash withdrawals if the balance is paid in full when due. Many banks charge interest on cash withdrawals from the date of the withdrawal and, as mentioned above Bank of Ireland card holders who make partial repayments can continue to pay interest at a high rate for a long time on a single cash withdrawal.
Consumer interests would be best served by outlawing this type of practice rather than trying to provide consumers with necessarily confusing information in the hope that they’ll be able to make their own best choices. It is becoming increasingly clear that the old culture needs to be eradicated at all levels of financial regulation. Financial products are too complicated to rely on competition to force the inefficient and the downright extortionist out of the market.